“Green Consumers Skeptical of ‘Natural’ Label”

“Green Consumers Skeptical of ‘Natural’ Label”
January 13, 2011
According to a new study by MamboTrack Research, green consumers are increasingly skeptical of the products being labeled as ‘natural’. The most notable statistic that displays this point is 65% of people interviewed showed interest in a uniform set of standards and guidelines for ‘naturally’ labeled

Lodi Rules vs. Organic

January 11, 2011
By:  Lange Twins Winery and Vineyards
The Lodi Rules program has grown increasingly strong since its start in 2005. The program is now certifying over 21,000 acres of wine grapes across California! LangeTwins Winery is just one of many local wineries that act as avid supporters of the program. You can see here their

Understanding Food Labels: Making Sustainable Food Choices

January 11, 2011
By: Kerry Given
In order to make sustainable food choices, one must be knowledgeable about the terminology in the industry. Often times, the terms given might be confusing or misleading. The Protected Harvest eco label is proud to make this list as a trustworthy source of sustainable produce.

http://www.greenmarketing.tv/2010/11/19/eco-labels-sustainable-food/

Del Monte Foods Formalizes Environmental Sustainability Goals

July 29, 2010
By: Business Wire
Del Monte Foods formally announces its sustainability goals for reducing environmental impact, including work with their growers to “introduce agricultural practices that help farmers grow stronger, more productive crops using less acreage, and with less fertilizer, water and other materials. Today, this focus extends to the Company’s manufacturing facilities to reduce

California pears high on sustainability scale

July 30, 2010
By: Western Farm Press
SureHarvest Professional Services was commissioned by the California Pear Advisory Board and the Pear Pest Management Research Fund to survey the use of sustainability farming practices among California pear growers. SureHarvest surveyed 56 growers representing 71% of the industry and found a large majority employing integrated pest management practices, conservative

Green Marketing: How It Works and When to Use It

July 28, 2010
By: Emily McClendon – Environmental Leader
As sustainability becomes an increasingly vital part of the consumer psyche, green marketing has developed into the ultimate way to reach consumers about their supposedly “green” products. Without strong standards, some companies will exploit the idea of “green” merchandise in order to gain profit. Truly sustainable companies have

Initiative Could Require Businesses To Reveal Environmental Impact

July 14, 2010
By: Environmental Leader

An initiative under discussion would require companies to post information regarding their environmental impact as well as the financial implication of their environmental impact. This initiative would force companies to be more sustainable as consumer demand for sustainability increases and would decrease the profitability of environmental “black hole” companies. The main

CSR Reporting Improves Co Performance, GRI Hands Out Awards

May 28, 2010
By: Environmental Leader

The Global Reporting Initiative (GRI) and the United Nations Global Compact made an agreement to work together to advance the importance of corporate responsibility and reporting. Consumers today at recognize the value of sustainability reports. Consumers admit that these reports increase their potential investments and change their behavior in favor of