There are many great reasons
why your store should carry foods with the Protected Harvest
eco-label.
Give your customers
what they want.
Retail sales of natural foods is the fastest growing segment
of the grocery industry – yet research shows that consumer
demand for foods grown in an environmentally friendly way
has not even come close to being satisfied! If you could provide
your customers with a product that met their taste, quality,
availability, and price standards – and was good for
the environment – wouldn’t you want to offer your
customers that choice?
Capture market
share.
The consumer market is generally segregated into specialty/gourmet/organic
(high-end), quality conscious (mid-level), and price conscious
(low-end) food buyers. While the organic market caters mostly
to the high-end buyers, and has captured approximately 2%
market share, Protected Harvest certified foods are targeted
to more mainstream mid-level buyers with a goal of reaching
10% - 30% of consumers. Realize high-turnover, low shrink,
and create store loyalty!
Realize superior
retail margins.
While Protected Harvest certified foods are competitive on
price, they are marketed in such a way to return a fair premium
to the farmers for producing high quality crops in a healthy
environment. As a result, the retail price may be marginally
higher than it’s conventional counterpart, but lower
than organic. Consumers are willing to pay a little bit more
for a product that is good for them and good for the Earth
– are you ready to earn a little more?
Sez who?
Lots of suppliers make environmental claims – but how
many of them have been certified to standards that were developed
cooperatively by farmers, scientists and environmentalists
over a five-year period of trial and error?
In fact, the Wisconsin Potato & Vegetable
Growers Association, the first group of farmers to have their
crops certified by Protected Harvest, received the World Wildlife
Fund’s prestigious “Gift to the Earth” award,
for their leadership and extraordinary efforts in reducing
reliance on high-risk pesticides.
We invite you to review Protected Harvest’s standards
and decide for yourself. (Or, you can trust the scientists,
environmentalists, and farmers who peer review our standards).
Contact us
to learn more about partnering with Protected Harvest and
how we can support your sales.
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