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	<title>Protected Harvest</title>
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	<link>http://www.protectedharvest.org</link>
	<description>The Earth is our Bottom Line</description>
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		<title>Del Monte Foods Formalizes Environmental Sustainability Goals</title>
		<link>http://www.protectedharvest.org/?p=579</link>
		<comments>http://www.protectedharvest.org/?p=579#comments</comments>
		<pubDate>Fri, 30 Jul 2010 19:20:28 +0000</pubDate>
		<dc:creator>Protected Harvest</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[July 29, 2010
By: Business Wire
Del Monte Foods formally announces its sustainability goals for reducing environmental impact, including work with their growers to &#8220;introduce agricultural practices that help farmers grow stronger, more productive crops using less acreage, and with less fertilizer, water and other materials. Today, this focus extends to the Company&#8217;s manufacturing facilities to reduce [...]]]></description>
			<content:encoded><![CDATA[<p><strong>July 29, 2010</strong></p>
<p><em>By: Business Wire</em></p>
<p><em><span style="font-style: normal;"><span style="color: #888888;">Del Monte Foods formally announces its sustainability goals for reducing environmental impact, including work with their growers to &#8220;introduce agricultural practices that help farmers grow stronger, more productive crops using less acreage, and with less fertilizer, water and other materials. Today, this focus extends to the Company&#8217;s manufacturing facilities to reduce its environmental impact from its cannery operations, and to its supply chain to reduce its impact from the sourcing and distribution of goods. At the same time, Del Monte has found that sound environmental practices coincide with improved business efficiencies. <a href="http://www.marketwatch.com/story/del-monte-foods-formalizes-environmental-sustainability-goals-2010-07-29?reflink=MW_news_stmp" target="_blank">Read article</a>.</span></span></em></p>
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<p><em><span style="font-style: normal;"><span style="color: #000000;"><a href="http://www.marketwatch.com/story/del-monte-foods-formalizes-environmental-sustainability-goals-2010-07-29?reflink=MW_news_stmp">http://www.marketwatch.com/story/del-monte-foods-formalizes-environmental-sustainability-goals-2010-07-29?reflink=MW_news_stmp</a></span></span></em></p>
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		<title>California pears high on sustainability scale</title>
		<link>http://www.protectedharvest.org/?p=572</link>
		<comments>http://www.protectedharvest.org/?p=572#comments</comments>
		<pubDate>Fri, 30 Jul 2010 17:58:34 +0000</pubDate>
		<dc:creator>Protected Harvest</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.protectedharvest.org/?p=572</guid>
		<description><![CDATA[July 30, 2010
By: Western Farm Press
SureHarvest Professional Services was commissioned by the California Pear Advisory Board and the Pear Pest Management Research Fund to survey the use of sustainability farming practices among California pear growers. SureHarvest surveyed 56 growers representing 71% of the industry and found a large majority employing integrated pest management practices, conservative [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://protectedharvest.org/wordpress/wp-content/uploads/2010/07/logo.jpg"></a><a href="http://protectedharvest.org/wordpress/wp-content/uploads/2010/07/logo.jpg"><img class="alignleft size-thumbnail wp-image-573" title="logo" src="http://protectedharvest.org/wordpress/wp-content/uploads/2010/07/logo-150x112.jpg" alt="" width="105" height="78" /></a>July 30, 2010</strong></p>
<p><em>By: Western Farm Press</em></p>
<p><em><span style="color: #888888;">SureHarvest Professional Services was commissioned by the California Pear Advisory Board and the Pear Pest Management Research Fund to survey the use of sustainability farming practices among California pear growers. SureHarvest surveyed 56 growers representing 71% of the industry and found a large majority employing integrated pest management practices, conservative applications of fertilizer and a high use of cover crops to conserve soil.</span></em></p>
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<p><span style="color: #000000;"><a href="http://westernfarmpress.com/citrus/california-pears-high-on-sustainability-scale-0730/" target="_blank">http://westernfarmpress.com/citrus/california-pears-high-on-sustainability-scale-0730/</a></span></p>
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		<title>Green Marketing: How It Works and When to Use It</title>
		<link>http://www.protectedharvest.org/?p=566</link>
		<comments>http://www.protectedharvest.org/?p=566#comments</comments>
		<pubDate>Wed, 28 Jul 2010 18:00:12 +0000</pubDate>
		<dc:creator>Protected Harvest</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.protectedharvest.org/?p=566</guid>
		<description><![CDATA[July 28, 2010
By: Emily McClendon &#8211; Environmental Leader
As sustainability becomes an increasingly vital part of the consumer psyche, green marketing has developed into the ultimate way to reach consumers about their supposedly “green” products. Without strong standards, some companies will exploit the idea of “green” merchandise in order to gain profit. Truly sustainable companies have [...]]]></description>
			<content:encoded><![CDATA[<p><strong>July 28, 2010</strong></p>
<p><em>By: Emily McClendon &#8211; Environmental Leader</em></p>
<p><em><span style="color: #888888;">As sustainability becomes an increasingly vital part of the consumer psyche, green marketing has developed into the ultimate way to reach consumers about their supposedly “green” products. Without strong standards, some companies will exploit the idea of “green” merchandise in order to gain profit. Truly sustainable companies have reaped the benefits of reducing their carbon footprint with reduced overall costs and increased net revenues.</span></em></p>
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<p><a href="http://www.environmentalleader.com/2010/07/28/understanding-how-green-marketing-works-and-when-to-use-it/" target="_blank">http://www.environmentalleader.com/2010/07/28/understanding-how-green-marketing-works-and-when-to-use-it/</a></p>
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		<title>Initiative Could Require Businesses To Reveal Environmental Impact</title>
		<link>http://www.protectedharvest.org/?p=563</link>
		<comments>http://www.protectedharvest.org/?p=563#comments</comments>
		<pubDate>Tue, 27 Jul 2010 22:02:00 +0000</pubDate>
		<dc:creator>Protected Harvest</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.protectedharvest.org/?p=563</guid>
		<description><![CDATA[July 14, 2010
By: Environmental Leader

An initiative under discussion would require companies to post information regarding their environmental impact as well as the financial implication of their environmental impact. This initiative would force companies to be more sustainable as consumer demand for sustainability increases and would decrease the profitability of environmental “black hole” companies. The main [...]]]></description>
			<content:encoded><![CDATA[<p><strong>July 14, 2010</strong></p>
<p><em>By: Environmental Leader</em><br />
<span style="color: #888888;"><br />
<em>An initiative under discussion would require companies to post information regarding their environmental impact as well as the financial implication of their environmental impact. This initiative would force companies to be more sustainable as consumer demand for sustainability increases and would decrease the profitability of environmental “black hole” companies. The main benefits of this initiative would be increased environmental awareness and a global effort for sustainable business practices.</em></span></p>
<p><span style="color: #888888;"><em><br />
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<p><a href="http://www.environmentalleader.com/2010/07/14/initiative-could-require-businesses-to-reveal-environmental-impact/" target="_blank">http://www.environmentalleader.com/2010/07/14/initiative-could-require-businesses-to-reveal-environmental-impact/</a></p>
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		<title>CSR Reporting Improves Co Performance, GRI Hands Out Awards</title>
		<link>http://www.protectedharvest.org/?p=557</link>
		<comments>http://www.protectedharvest.org/?p=557#comments</comments>
		<pubDate>Tue, 27 Jul 2010 21:59:11 +0000</pubDate>
		<dc:creator>Protected Harvest</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.protectedharvest.org/?p=557</guid>
		<description><![CDATA[May 28, 2010
By: Environmental Leader

The Global Reporting Initiative (GRI) and the United Nations Global Compact made an agreement to work together to advance the importance of corporate responsibility and reporting. Consumers today at recognize the value of sustainability reports. Consumers admit that these reports increase their potential investments and change their behavior in favor of [...]]]></description>
			<content:encoded><![CDATA[<p><strong>May 28, 2010</strong></p>
<p><em>By: Environmental Leader</em><br />
<span style="color: #888888;"><em><br />
The Global Reporting Initiative (GRI) and the United Nations Global Compact made an agreement to work together to advance the importance of corporate responsibility and reporting. Consumers today at recognize the value of sustainability reports. Consumers admit that these reports increase their potential investments and change their behavior in favor of companies that issue CSR reports. The promotion of sustainability practices has been an increasing trend and those involved are seeing the reward as consumer demand for sustainable products increase.</em></span></p>
<p><span style="color: #888888;"><em><br />
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<p><a href="http://www.environmentalleader.com/2010/05/28/csr-reporting-improves-co-performance-gri-hands-out-awards/" target="_blank">http://www.environmentalleader.com/2010/05/28/csr-reporting-improves-co-performance-gri-hands-out-awards/</a></p>
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		<title>The “greening” of potatoes: Sustainability takes hold</title>
		<link>http://www.protectedharvest.org/?p=554</link>
		<comments>http://www.protectedharvest.org/?p=554#comments</comments>
		<pubDate>Tue, 27 Jul 2010 21:57:43 +0000</pubDate>
		<dc:creator>Protected Harvest</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.protectedharvest.org/?p=554</guid>
		<description><![CDATA[July 13, 2010

By: Jim Offner – The Packer
The growing demand for sustainability has taken root in all aspects even in the potato industry. Potato producers have realized that in today’s economy they must market sustainability and use it as the key aspect of their marketing strategy. With programs such as Healthy Grown in place in [...]]]></description>
			<content:encoded><![CDATA[<p><strong>July 13, 2010</strong><br />
<em><br />
By: Jim Offner – The Packer</em></p>
<p><span style="color: #888888;"><em>The growing demand for sustainability has taken root in all aspects even in the potato industry. Potato producers have realized that in today’s economy they must market sustainability and use it as the key aspect of their marketing strategy. With programs such as Healthy Grown in place in Wisconsin, the level of participants is expected to increase as sustainability is becoming the “it” item of today’s agricultural world.</em></span></p>
<p><span style="color: #888888;"><em><br />
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<p><a href="http://thepacker.com/The--greening--of-potatoes--Sustainability-takes-hold/Article.aspx?oid=1156761&amp;aid=212&amp;fid=PACKER-SPECIAL-SECTIONS" target="_blank">http://thepacker.com/The&#8211;greening&#8211;of-potatoes&#8211;Sustainability-takes-hold/Article.aspx?oid=1156761&amp;aid=212&amp;fid=PACKER-SPECIAL-SECTIONS</a></p>
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		<title>Badger State growers split on demand for organic, Healthy Grown program</title>
		<link>http://www.protectedharvest.org/?p=550</link>
		<comments>http://www.protectedharvest.org/?p=550#comments</comments>
		<pubDate>Tue, 27 Jul 2010 21:55:42 +0000</pubDate>
		<dc:creator>Protected Harvest</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.protectedharvest.org/?p=550</guid>
		<description><![CDATA[July 13, 2010

By: Andy Nelson – The Packer
Wisconsin potato grower-shippers are faced with an important decision, organic or Healthy Grown? Many producers make this decision based on their customers &#8211; to increase profit they must select customers that are willing to stock either organic or Healthy Grown potatoes. Healthy Grown potatoes are gaining success with [...]]]></description>
			<content:encoded><![CDATA[<p><strong>July 13, 2010</strong><br />
<em><br />
By: Andy Nelson – The Packer</em></p>
<p><span style="color: #888888;"><em>Wisconsin potato grower-shippers are faced with an important decision, organic or Healthy Grown? Many producers make this decision based on their customers &#8211; to increase profit they must select customers that are willing to stock either organic or Healthy Grown potatoes. Healthy Grown potatoes are gaining success with the increasing demand for local products, notwithstanding competition form organic growers. According to Dick Okray there is one clear benefit, “the bigger takeaway is that we learned to be better stewards of the land.” </em></span></p>
<p><span style="color: #888888;"><em><br />
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<p><a href="http://thepacker.com/Badger-State-growers-split-on-demand-for-organic--Healthy-Grown-program/Article.aspx?oid=1156769&amp;aid=684&amp;fid=PACKER-SPECIAL-SECTIONS" target="_blank">http://thepacker.com/Badger-State-growers-split-on-demand-for-organic&#8211;Healthy-Grown-program/Article.aspx?oid=1156769&amp;aid=684&amp;fid=PACKER-SPECIAL-SECTIONS</a></p>
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		<title>Modern Mushroom Farms to use HarvestMark traceability</title>
		<link>http://www.protectedharvest.org/?p=545</link>
		<comments>http://www.protectedharvest.org/?p=545#comments</comments>
		<pubDate>Tue, 27 Jul 2010 21:52:03 +0000</pubDate>
		<dc:creator>Protected Harvest</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.protectedharvest.org/?p=545</guid>
		<description><![CDATA[May 6, 2010
By: The Packer Staff
Modern Mushroom Farms works to increase its product traceability through all aspects of its supply chain by using YottaMark’s traceability software, HarvestMark. This will provide customers with access to information such as quality and food safety that is shown throughout the supply chain. The software will allow Modern Mushroom to [...]]]></description>
			<content:encoded><![CDATA[<p><strong>May 6, 2010</strong></p>
<p><em>By: The Packer Staff</em></p>
<p><em><span style="color: #888888;">Modern Mushroom Farms works to increase its product traceability through all aspects of its supply chain by using YottaMark’s traceability software, HarvestMark. This will provide customers with access to information such as quality and food safety that is shown throughout the supply chain. The software will allow Modern Mushroom to upload and print Global Trade Item Numbers.</span></em></p>
<p><em><span style="color: #888888;"><br />
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<p><a href="http://thepacker.com/Modern-Mushroom-Farms-to-use-HarvestMark-traceability/Article.aspx?oid=1067598&amp;aid=614&amp;fid=PACKER-HANDLING-AND-DISTRIBUTING" target="_blank">http://thepacker.com/Modern-Mushroom-Farms-to-use-HarvestMark-traceability/Article.aspx?oid=1067598&amp;aid=614&amp;fid=PACKER-HANDLING-AND-DISTRIBUTING</a></p>
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		<title>Lodi grape-growers offered cash incentive for Lodi Rules certification</title>
		<link>http://www.protectedharvest.org/?p=520</link>
		<comments>http://www.protectedharvest.org/?p=520#comments</comments>
		<pubDate>Tue, 27 Jul 2010 21:39:57 +0000</pubDate>
		<dc:creator>Protected Harvest</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.protectedharvest.org/?p=520</guid>
		<description><![CDATA[The Michael-David Winery and Bogle Winery are offering cash incentives to growers to undergo the Lodi Rules certification process. Sustainable business practices benefit the environment, winery, and grower, and therefore, are worth the extra expenses to receive certification. The growing demand for sustainable food and the benefits provided by “going green” are being recognized by these leading wineries.]]></description>
			<content:encoded><![CDATA[<p><strong>July 3, 2010</strong></p>
<p><em>By: Mollie Bloudoff-Indelicato – Lodi News-Sentinel</em></p>
<p><em><span style="color: #888888;">The Michael-David Winery and Bogle Winery are offering cash incentives to growers to undergo the Lodi Rules certification process. Sustainable business practices benefit the environment, winery, and grower, and therefore, are worth the extra expenses to receive certification. The growing demand for sustainable food and the benefits provided by “going green” are being recognized by these leading wineries.</span></em></p>
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<p><a href="http://www.lodinews.com/news/article_f0874f14-b815-56bc-9cea-59a36f9573d9.html" target="_blank">http://www.lodinews.com/news/article_f0874f14-b815-56bc-9cea-59a36f9573d9.html</a></p>
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		<title>Bogle Vineyards in Clarksburg</title>
		<link>http://www.protectedharvest.org/?p=502</link>
		<comments>http://www.protectedharvest.org/?p=502#comments</comments>
		<pubDate>Thu, 29 Apr 2010 18:04:51 +0000</pubDate>
		<dc:creator>Protected Harvest</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.protectedharvest.org/?p=502</guid>
		<description><![CDATA[The vineyards are currently managed by Warren Bogle, the grandson of the founder, who farms 1,000 acres under the “Certified Green” principles (Previously known as the “Lodi Rules”), a sustainable farming program designed to lead to improvements in environmental health of the surrounding ecosystem. This approach encompasses practices in all aspects of viticulture, water management, management of the farm ecosystem, pest management, and even in human resources. Certification is awarded to an individual vineyard based on an annual audit by a third party.
]]></description>
			<content:encoded><![CDATA[<p><strong>April 27, 2010</strong></p>
<p><em>By: Yolo Conservation Plan</em></p>
<p><em><span style="color: #888888;">The vineyards are currently managed by Warren Boyle, the grandson of the founder, who farms 1,000 acres under the &#8220;Certified Green&#8221; principles (Previously known as &#8220;Lodi Rules&#8221;), a sustainable farming program designed to lead to improvements in environmental health of the surrounding ecosystem.  This approach encompasses practices in all apsects of viticulture, water management, management of the farm ecosystem, pest management, and even in human resources.  Certification is awarded to an individual vineyard based on an annual audit by a third party.</span></em></p>
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<p style="text-align: left;"><span style="color: #888888;"><a href="http://yoloconservationplan.org/yolo_pdfs/newsletter/Yolo-spring-2010.pdf">http://yoloconservationplan.org/yolo_pdfs/newsletter/Yolo-spring-2010.pdf</a></span></p>
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